Zomato official name is changed to Eternal Ltd:
In February 2025, Zomato, the prominent Indian food and grocery delivery platform, announced its rebranding to “Eternal” and unveiled a new logo. This strategic move reflects the company’s evolution from a singular food delivery service to a multifaceted enterprise encompassing various sectors.
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Expansion into Diverse Verticals:
Eternal now comprises four major businesses:
1. Zomato: The original food delivery service that has become a household name in India.
2. Blinkit: A quick-commerce unit specializing in rapid grocery deliveries, which has significantly contributed to the company’s recent growth.
3. District: A live events business that marks Eternal’s foray into the entertainment sector.
4. Hyperpure: A kitchen supplies unit providing high-quality ingredients and essentials to restaurant partners.
Founder Deepinder Goyal emphasized that the rebranding was prompted by the substantial impact of Blinkit on the company’s trajectory. He noted, “We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here.”
Strategic Acquisitions and Market Positioning:
The rebranding to Eternal signifies a strategic shift, especially following the acquisition of Blinkit in mid-2022. Initially met with investor skepticism, this move has since proven instrumental in driving growth and attracting increased investor interest in the quick-commerce sector.
The rise of quick-commerce platforms like Blinkit and Swiggy’s Instamart has transformed shopping habits in India. This shift has prompted major players such as Reliance Industries’ JioMart, Amazon, and Walmart’s Indian business to develop their own quick-commerce offerings, intensifying competition in the market.
Public Reception and Clarifications:
Following the announcement, social media was abuzz with reactions, including memes and jokes about the new name. This prompted the company to issue clarifications to address public curiosity and misconceptions.
Historical Context and Internal Branding:
It’s noteworthy that discussions about rebranding to Eternal date back to 2022. At that time, CEO Deepinder Goyal clarified that “Eternal” was intended as an internal identity to unify the company’s diverse businesses and leadership under a common mission. He stated, “Eternal remains an internal identity — it is currently only a notion to bind all our different businesses and leaders under a common name and a mission, and there is NO plan whatsoever to rebrand the Zomato app to Eternal.”
However, the recent public rebranding indicates a shift from this earlier stance, suggesting that the company now sees value in presenting a unified brand identity to the public.
Conclusion :
The transition from Zomato to Eternal marks a significant milestone in the company’s journey. By embracing a new identity, Eternal aims to reflect its diversified business model and strategic vision for the future. As the company continues to evolve, it remains committed to delivering value across its various platforms, catering to the dynamic needs of its customers and partners.
Summary :
Zomato, the Indian food and grocery delivery giant, has rebranded itself as “Eternal” to reflect its expansion beyond food delivery. The company now operates four major businesses: Zomato (food delivery), Blinkit (quick-commerce for groceries), District (live events), and Hyperpure (kitchen supplies). The rebranding was influenced by Blinkit’s rapid growth, which has become a key driver of the company’s success.
This shift follows Zomato’s acquisition of Blinkit in 2022, which initially faced skepticism but later proved beneficial. The quick-commerce sector is highly competitive, with players like Swiggy’s Instamart, JioMart, Amazon, and Walmart entering the market.
After the announcement, social media reacted with curiosity and humor, leading the company to clarify its intentions. Although CEO Deepinder Goyal had previously described “Eternal” as an internal identity in 2022, the company has now fully embraced the name for its public brand.
The rebranding represents a strategic evolution, uniting multiple business segments under a single identity while positioning Eternal for future growth in multiple sectors.
Zomato visit : https://www.zomato.com/